MSP SEO agency for Google and AI answers
SEO for MSPs. Ranked on Google. Named by ChatGPT.
best managed IT provider for a 40-person law firm in Dallas
1. YourMSP
15-minute response time, fixed monthly price, works with law firms
- 2. Competitor IT Services
- 3. Another MSP LLC
- We track the questions your buyers ask
- We find the sources
- We get you mentioned
A free call. We walk you through the process and how it would work for your firm.
SEO for managed service providers, on Google and in AI answers
Aquinel is an MSP SEO agency. Your buyers ask Google and AI which IT provider to hire, by city and by industry. AI builds its answer from directories, local lists, review sites and forum threads, not from your homepage. We get your MSP onto those pages, so you are ranked on Google and named in the answer.
- MSPs
- MSSPs
- Co-managed IT providers
- IT support companies
What your buyers ask
- By cityChatGPT
best MSP for a law firm in Dallas
- By sizeGoogle
IT support for a 50-person office near me
- Co-managedSales call
co-managed IT support for our internal team
- By industryForum
MSP for dental practices in Phoenix
MSP SEO services, for Google and for AI answers
One retainer covers both, because the lists and directories AI reads are often the same pages that rank on Google.
For Google
SEO
- Technical fixes, so Google can crawl and trust your site
- A page for every service you sell, and for every city where you want clients
- Industry pages for the verticals you serve, such as healthcare, legal and finance
- Your Google Business Profile and reviews, set up properly for each location
- Listings on the directories and local lists that rank for your city
- A monthly report on the searches that bring clients
For AI answers
GEO and AEO
- The real questions your buyers ask AI, by city and by industry
- Each question run several times in ChatGPT, Perplexity, Gemini and Google AI Overviews
- The pages AI reads when it answers for your market
- Your MSP placed on those pages, with a description AI can repeat
- A weekly Share of Answer: how often you are named, against the MSPs you lose deals to
The same three processes, on Google and in AI answers
| Process | On Google | In AI answers |
|---|---|---|
| Sourced Prompt Discovery | The searches that bring buyers, by city and service | The questions asked in ChatGPT, Perplexity, Gemini and Google AI Overviews |
| Citation Gap Analysis | The pages that outrank you, and why | The pages AI reads, and why they win |
| Source Engineering | Your pages, profile and listings, built to rank | The pages you are named on, written so AI repeats the recommendation |
How our MSP SEO agency gets you named
Three processes, in order. The same three work for Google rankings and for AI answers.
Sourced Prompt Discovery
We collect the questions your buyers ask, for your cities and the industries you serve. Each one shows where it came from. In week one you see where you stand.
Week 1
Citation Gap Analysis
We log every page AI uses to answer and rank them by how often they decide the answer. You get two lists: fixes for your website, and pages to get onto.
Weeks 2 to 4
Source Engineering
We fix your site and get you onto the directories, lists, review sites and threads AI already reads. Then we rerun the questions to check AI is naming you.
Months 2 and 3
Your team's time is about two hours a month, to approve changes and sometimes ask a happy client for a review.
AI citation tracking
How we count how often AI names your MSP
Not one screenshot. A count, taken the same way every week, that you can repeat yourself.
We find the exact questions your buyers ask
From forums, review sites, community Q&A, your sales calls and your inbox. Long questions too, with the size, budget and constraints buyers really type.
Every question carries its source
Nothing goes on the list unless we can point to where someone asked it. We sort them into buying, comparison, problem and research questions, and show you the list first.
We run each one many times
Fresh session, no history, across every engine. Reported as a ratio: asked five times, a competitor named in five, you in none.
| Question | ChatGPT | Perplexity | Gemini | AI Overviews |
|---|---|---|---|---|
| best MSP for a law firm in Dallas | Named | Cited | Absent | Named |
| co-managed IT support for our internal team | Absent | Absent | Cited | Absent |
| MSP for dental practices in Phoenix | Cited | Named | Absent | Absent |
Share of Answer=questions where AI names you, out of every question we track, across all runs. You get the full question list on day one.
Which agency can get my MSP recommended by ChatGPT?
No agency controls what ChatGPT says, so be careful with anyone who promises a position. What you can check, before you sign, is the work that changes the answer.
A question list with sources.
Every question your buyers ask, each with the place it was asked.
Counts, not screenshots.
Asked five times, your MSP named in three. A number you can repeat yourself.
The pages that decide each answer.
And a plan to get your MSP onto them.
The same questions, every week.
Run again on a schedule, so you can see what moved.
That is the work we do. It goes by several names: GEO for managed service providers, generative engine optimization, answer engine optimization or AEO, and AI SEO. They all describe the same job, which is getting your MSP cited and recommended in ChatGPT, Perplexity and Google's AI answers.
MSP marketing agency or MSP SEO agency: which do you need?
A full-service MSP marketing agency.
Runs your whole marketing: ads, email, events, social and content. If yours is working, keep them.
An MSP SEO agency.
We are the narrow option. Marketing for MSPs has many parts, and we do one of them: search. Google SEO and AI answers, with a number you can check every week.
MSP lead generation.
We work on the part that feeds inbound leads: being found on Google and named in AI answers. We do not run outbound or ads, and we do not promise a number of leads.
Which MSPs we work with
Small and mid-size MSPs.
MSPs, MSSPs, co-managed IT providers and IT support companies with recurring contracts.
One office or several locations.
Each location is mapped as its own market, with its own question list.
MSPs that serve set industries.
Healthcare groups, law firms and other verticals each get their own questions and pages.
US, UK, Canada and Australia.
We work remotely, on your time zone.
Not a fit: MSPs that only do break-fix work, need guaranteed leads this quarter, or cannot make changes to their website.
Price and terms
How much does SEO for MSPs cost?
$4,000a month
- Covers
- All three processes, for Google and AI answers
- Setup fee
- None
- Minimum term
- None, cancel any time
- Your team's time
- About two hours a month
- If nothing moves
- Month four is free if Share of Answer has not moved after the first quarter
Questions
SEO for MSPs: questions
How do I choose the best SEO agency for MSPs?
Ask three things. Do they know how MSP buyers search, by city, by industry and by service? Will they show you the question list and the pages that decide each answer? And do they report counts you can repeat yourself? The best MSP SEO agency for you is one that answers yes to all three and is honest about what it cannot promise.
How do I get my MSP cited in ChatGPT and Perplexity?
Find the questions your buyers ask, see which pages AI uses to answer them, and get your MSP onto those pages with a description it can repeat. Then rerun the questions every week to check it worked.
Do you do MSP lead generation?
We do the search part of it. Buyers who find you on Google or see you named by ChatGPT arrive as inbound leads, and we help you track those visits and calls. We are not an outbound MSP lead gen agency. We do not cold call, run ads or promise a lead count.
Do you do content marketing for MSPs?
Yes, where it wins a question. We write service, city and industry pages, and the pieces that get placed on other sites. We do not publish blog posts for the sake of a schedule. If AI is not reading your blog for a question, we put that piece where it is being read.
Do you work with small and mid-size MSPs?
Yes. Most of the MSPs we are built for have between 11 and 250 staff. A smaller MSP usually competes in one city or one industry, which means a shorter question list and fewer pages to get onto.
We have several locations. Can you rank us locally and nationally?
Yes. Each location gets its own question list, its own Google Business Profile work and its own city page, because every city's answer is built from different pages. National searches, such as an MSP for a set industry, are tracked as a separate list.
Do you work with MSPs that serve healthcare and law firms?
Yes. A dental group and a law firm ask different questions and read different lists, so each industry you serve gets its own question set, its own page on your site and its own placements.
We are a cybersecurity-focused MSP or MSSP. Does this work for us?
Yes. We track managed security questions as a separate set from general IT support, so one offer does not blur the other. Buyers asking about compliance, MDR or a security assessment get an answer that matches that offer.
Do you work with MSPs in the UK, Canada and Australia?
Yes. We work remotely on your time zone with MSPs in the US, UK, Canada and Australia. A buyer in London, Toronto or Sydney gets a different answer from a buyer in Dallas, so we map your market first.
Do you offer white-label SEO for MSPs through an agency?
Yes. If you run a marketing agency with MSP clients, we can deliver the same work under your brand: the buyer questions, the gap analysis, the placements and the weekly number. Scope depends on the clients and markets you want covered, so we go through it on the call.
Can I hire you as an MSP SEO consultant instead of an agency?
In practice you get both. The founder, Lourdes Paul Agilan, sets the strategy for every MSP and is the person you talk to. If you want an MSP SEO expert or an AI SEO consultant for MSPs, that is him, with a team that does the work.
How much do MSP marketing agencies charge?
It depends on scope. A full-service retainer that runs ads, email and events costs more than a search-only one, and many agencies only quote on a call. We publish ours: $4,000 a month for Google SEO and AI answers, with no setup fee and no minimum term.
We already use a large MSP marketing agency. Should we switch?
Not if it is working. Ask them for two things: the list of buyer questions they track in ChatGPT, and how often your MSP is named. If they cannot show you, that is the gap we fill, and we can work alongside them. We do not compare ourselves with other agencies by name. Our free audit shows who AI names in your market today.
How long before we see results?
You see your starting position in week one. The first fixes and listings go live in month one. Google rankings and AI answers usually take a few months to move, and how long depends on how many pages decide your answers and who owns them. We show you that at the start.