SEO for SaaS, on Google and in AI answers
SaaS SEO agency. Ranked on Google. Named by ChatGPT.
best PSA software for a 30-person MSP
1. YourProduct
Built for MSPs under 50 staff, flat pricing, Microsoft 365 integration
- 2. Competitor Suite
- 3. Another Tool
- We track the questions your buyers ask
- We find the sources
- We get you mentioned
A free call. We walk you through the process and how it would work for your firm.
SEO for SaaS companies whose buyers shortlist in AI
Aquinel is a SaaS SEO agency for B2B software companies. A buyer used to open ten tabs of comparison pages. Now many ask ChatGPT for the best tool for their team size, stack and budget, and get three names back. That answer is built from review sites, roundups, community threads and documentation. We work on those pages and on your Google rankings together.
- B2B SaaS
- Software sold to IT teams and MSPs
- Vertical SaaS
What your buyers ask
- Best forChatGPT
best PSA software for a 30-person MSP
- IntegrationGoogle
CRM for a 10-person consultancy that works with Outlook
- AlternativesForum
alternatives to our ticketing tool that support SSO
- ComparisonReview site
which help desk tool is easier to set up for a small IT team?
SaaS SEO services, for Google and for AI answers
A product can rank well on Google and still be missing from the answer. One retainer covers both, because the buyer uses both.
For Google
SEO
- Technical fixes, so Google can crawl and trust your site
- Pages for each use case, industry and integration buyers search for
- Comparison and alternative pages that are fair enough to be believed
- Review site profiles that match what your site says
- A monthly report on the searches that bring trials and demos
For AI answers
GEO and AEO
- The questions buyers ask when choosing a tool, each with its source
- Each question run several times in ChatGPT, Perplexity, Gemini and Google AI Overviews
- The reviews, roundups and threads AI reads in your category
- Your product placed on those pages, with who it is for and who it is not for
- A weekly Share of Answer against the products you lose deals to
The same three processes, on Google and in AI answers
| Process | On Google | In AI answers |
|---|---|---|
| Sourced Prompt Discovery | The searches that bring buyers, by city and service | The questions asked in ChatGPT, Perplexity, Gemini and Google AI Overviews |
| Citation Gap Analysis | The pages that outrank you, and why | The pages AI reads, and why they win |
| Source Engineering | Your pages, profile and listings, built to rank | The pages you are named on, written so AI repeats the recommendation |
How we get a SaaS product recommended by ChatGPT
Three processes, in order. The same three work for Google rankings and for AI answers.
Sourced Prompt Discovery
We collect the questions buyers ask in your category from review sites, forums, communities and your sales calls. In week one you see how often your product is named today.
Week 1
Citation Gap Analysis
We list the pages AI reads for your category and work out why the products on them are named and yours is not.
Weeks 2 to 4
Source Engineering
We fix your site and get your product onto the reviews, roundups and threads that decide the answer. Then we rerun the questions.
Months 2 and 3
Some teams call this GEO for B2B SaaS. It is the same three steps, and it runs alongside the Google work on one retainer.
AI citation tracking
How we count how often AI names your product
Not one screenshot. A count, taken the same way every week, that you can repeat yourself.
We find the exact questions your buyers ask
From forums, review sites, community Q&A, your sales calls and your inbox. Long questions too, with the size, budget and constraints buyers really type.
Every question carries its source
Nothing goes on the list unless we can point to where someone asked it. We sort them into buying, comparison, problem and research questions, and show you the list first.
We run each one many times
Fresh session, no history, across every engine. Reported as a ratio: asked five times, a competitor named in five, you in none.
| Question | ChatGPT | Perplexity | Gemini | AI Overviews |
|---|---|---|---|---|
| best PSA software for a 30-person MSP | Named | Cited | Absent | Named |
| CRM for a 10-person consultancy that works with Outlook | Absent | Absent | Cited | Absent |
| alternatives to our ticketing tool that support SSO | Cited | Named | Absent | Absent |
Share of Answer=questions where AI names you, out of every question we track, across all runs. You get the full question list on day one.
What to look for in the best SaaS SEO agencies
If you are comparing several SaaS SEO agencies, ask each one for the same five things. We hold ourselves to this list.
They start from buyer questions.
Not from a list of high-volume keywords.
They report pipeline signals.
Trials and demos from search, not traffic alone.
They know the third-party pages.
They can show you which reviews and roundups decide the answers in your category.
They measure AI answers with counts.
Numbers you can repeat, not one screenshot.
They tell you what they will not promise.
No agency controls a ranking or what ChatGPT says.
SaaS SEO agency or SaaS marketing agency?
A SaaS marketing agency.
Runs paid, email, lifecycle, events and content together.
A SaaS SEO agency.
We are narrower. We do search: Google SEO and AI answers, with one team accountable for being found and being named.
Who it suits.
B2B SaaS companies that already have a marketing lead or an agency for the rest. Consumer apps are not a fit.
Price and terms
How much do SaaS SEO services cost?
$4,000a month
- Covers
- All three processes, for Google and AI answers
- Setup fee
- None
- Minimum term
- None, cancel any time
- Your team's time
- About two hours a month
- If nothing moves
- Month four is free if Share of Answer has not moved after the first quarter
Questions
SEO for SaaS: questions
Which agency can get a SaaS product recommended by ChatGPT?
One that can show you the questions buyers ask in your category, the pages AI reads to answer them, and how often your product is named across repeated runs. No agency controls what ChatGPT says. We guarantee the measurement, and month four is free if it has not moved after the first quarter.
Do you do SaaS link building?
Not as a separate service, and we never buy links. We get your product onto the pages that already rank and that AI already reads: reviews, roundups and community threads. Links come with those placements, and they are the kind Google trusts.
Do you do SaaS content marketing?
Yes, where it wins a question. We write use case, integration and comparison pages, and the pieces that get placed on other sites. We do not publish to fill a calendar.
Can I hire you as a SaaS SEO consultant?
In practice you get both a consultant and a team. The founder, Lourdes Paul Agilan, has built and sold software himself, sets the strategy for every client and is the person you talk to. SaaS SEO consulting on its own leaves the work with your team. We do the work as well.
Do you do SaaS lead generation?
We work on the part that comes from search: trials, demos and enquiries from buyers who found you on Google or were given your name by ChatGPT. We do not run outbound or ads, and we do not promise a number of leads.
Is your main focus SaaS?
No, and you should know that. Most of our work is for MSPs, IT services firms and software development companies. We take on B2B SaaS companies whose buyers shortlist software in AI answers, because the method is the same. Products sold to MSPs and IT teams are the closest fit.
How long before we see results?
You see your starting position in week one. The first fixes and listings go live in month one. Google rankings and AI answers usually take a few months to move, and how long depends on how many pages decide your answers and who owns them. We show you that at the start.