SEO for cybersecurity companies and MSSPs
Cybersecurity SEO. Ranked on Google. Named by ChatGPT.
MDR provider for a 200-person healthcare group
1. YourSecurityFirm
24/7 MDR, healthcare clients, HIPAA experience
- 2. Competitor Security
- 3. Another MSSP Inc
- We track the questions your buyers ask
- We find the sources
- We get you mentioned
A free call. We walk you through the process and how it would work for your firm.
SEO for cybersecurity companies that buyers check twice
Nobody takes a security vendor's word for it. A buyer about to hand over access to their network checks what other people say first, and asks specific questions with a framework, a company size or a deadline attached. Broad claims on your own site do not get repeated. A clear statement of what you do, for whom, on a page someone else owns, does.
- MSSPs, MDR and SOC providers
- Security consultancies
- Cybersecurity software
- MSPs with a security practice
What your buyers ask
- MDRChatGPT
MDR provider for a 200-person healthcare group
- ComplianceSales call
Who can get us through SOC 2 before our enterprise deal closes?
- TestingGoogle
Penetration testing firm for a fintech with PCI scope
- vCISOForum
virtual CISO for a 60-person SaaS company
Cybersecurity SEO services, for Google and for AI answers
The answer AI gives a security buyer is built from review sites, roundups, community threads and practitioner forums. One retainer covers those and your own site.
For Google
SEO
- Technical fixes, so Google can crawl and trust your site
- A page for each service, framework and industry you want clients in
- Proof a buyer can check: certifications, named frameworks and scoped case studies
- Review and directory profiles that match what your site says
- A monthly report on the searches that bring enquiries
For AI answers
GEO and AEO
- The questions security buyers ask, each with the place it was asked
- Each question run several times in ChatGPT, Perplexity, Gemini and Google AI Overviews
- The reviews, roundups and forums AI reads when it answers
- Your company placed on those pages, with a description AI can repeat
- A weekly Share of Answer against the providers you lose deals to
The same three processes, on Google and in AI answers
| Process | On Google | In AI answers |
|---|---|---|
| Sourced Prompt Discovery | The searches that bring buyers, by city and service | The questions asked in ChatGPT, Perplexity, Gemini and Google AI Overviews |
| Citation Gap Analysis | The pages that outrank you, and why | The pages AI reads, and why they win |
| Source Engineering | Your pages, profile and listings, built to rank | The pages you are named on, written so AI repeats the recommendation |
How we get a cybersecurity company recommended by ChatGPT
Three processes, in order. The same three work for Google rankings and for AI answers.
Sourced Prompt Discovery
We collect the questions your buyers ask from forums, review sites, practitioner communities and your sales calls. In week one you see how often you are named today.
Week 1
Citation Gap Analysis
We list the pages AI reads for your services and frameworks, and work out why the providers on them are named and you are not.
Weeks 2 to 4
Source Engineering
We fix your site and get you onto the pages that decide the answer. Nothing is published about your services until you have approved it.
Months 2 and 3
Some teams call this GEO for cybersecurity companies. It runs alongside the Google work on one retainer.
AI citation tracking
How we count how often AI names your company
Not one screenshot. A count, taken the same way every week, that you can repeat yourself.
We find the exact questions your buyers ask
From forums, review sites, community Q&A, your sales calls and your inbox. Long questions too, with the size, budget and constraints buyers really type.
Every question carries its source
Nothing goes on the list unless we can point to where someone asked it. We sort them into buying, comparison, problem and research questions, and show you the list first.
We run each one many times
Fresh session, no history, across every engine. Reported as a ratio: asked five times, a competitor named in five, you in none.
| Question | ChatGPT | Perplexity | Gemini | AI Overviews |
|---|---|---|---|---|
| MDR provider for a 200-person healthcare group | Named | Absent | Cited | Absent |
| Who can get us through SOC 2 before our enterprise deal closes? | Absent | Cited | Absent | Absent |
| Penetration testing firm for a fintech with PCI scope | Cited | Named | Named | Absent |
Share of Answer=questions where AI names you, out of every question we track, across all runs. You get the full question list on day one.
SEO for cybersecurity companies, MSSPs and security-focused MSPs
Each service gets its own question list, because a buyer asking about a SOC 2 audit and a buyer asking about MDR are not reading the same pages.
Managed security providers.
MSSPs, MDR and SOC services.
Security consultancies.
Penetration testing, compliance and virtual CISO services.
Cybersecurity software companies.
Products sold to businesses, where buyers compare tools before they talk to sales.
MSPs with a security practice.
Tracked as a separate question set from IT support, so each offer is named for the right question.
Cybersecurity marketing agency or cybersecurity SEO?
A cybersecurity marketing agency.
Runs events, paid, email, analyst relations and content together.
Cybersecurity SEO.
We are narrower. We do search: Google SEO and AI answers.
Cyber security lead generation.
We work on the part that comes from search. A buyer who finds you on Google or sees you named by ChatGPT arrives already interested. We do not run outbound or ads, and we do not promise a number of leads.
Price and terms
How much does cybersecurity SEO cost?
$4,000a month
- Covers
- All three processes, for Google and AI answers
- Setup fee
- None
- Minimum term
- None, cancel any time
- Your team's time
- About two hours a month
- If nothing moves
- Month four is free if Share of Answer has not moved after the first quarter
Questions
Cybersecurity SEO: questions
How do I choose the best cybersecurity SEO agency?
Pick one that will not overstate what you do. Ask how they source buyer questions, who approves security claims before they are published, and how they measure AI answers. The best SEO agency for cybersecurity companies is one whose content your own engineers would sign off.
Which agency can get a cybersecurity company recommended by ChatGPT?
One that can show you the questions your buyers ask, the pages AI reads to answer them, and how often you are named across repeated runs. No agency controls what ChatGPT says. We guarantee the measurement, and month four is free if it has not moved after the first quarter.
Who writes the content, and is it accurate?
Our team writes it and yours approves it. That takes about two hours a month. We do not publish a claim about a certification, a framework or a capability unless you have confirmed it, because a wrong claim in security costs more than a missing one.
Do you do cybersecurity content marketing?
Yes, where it wins a question. We write service and framework pages, and the pieces that get placed on other sites. We do not publish to fill a calendar.
Is it cybersecurity SEO or cyber security SEO?
Both are searched, and they mean the same thing. US buyers mostly write cybersecurity as one word, and UK buyers often write cyber security as two. We track the questions in the form your buyers use.
We are an MSP with a security practice. Which page is for us?
Both apply. We track your managed security questions as a separate set from general IT support, so each offer is named for the right question. Our SEO for MSPs page covers the IT support side.
Is your main focus cybersecurity?
No, and you should know that. Most of our work is for MSPs, IT services firms and software development companies. Security providers are a close neighbour, with the same kind of buyer and the same kind of question, so the method carries over.
How long before we see results?
You see your starting position in week one. The first fixes and listings go live in month one. Google rankings and AI answers usually take a few months to move, and how long depends on how many pages decide your answers and who owns them. We show you that at the start.