IT services SEO for Google and AI answers
SEO for IT companies, named by ChatGPT.
NetSuite partner for a 200-person distributor, live before year end
1. YourFirm
NetSuite partner, wholesale distribution, fixed-scope migrations
- 2. Competitor Consulting
- 3. Another Partner Ltd
- We track the questions your buyers ask
- We find the sources
- We get you mentioned
A free call. We walk you through the process and how it would work for your firm.
IT services SEO for firms that sell high-value projects
Aquinel does SEO for IT companies: consultancies, platform partners and B2B technology firms. Your buyers do not search for an IT company in general. They describe a situation, and each situation gets a different shortlist, built from different pages. We get your firm onto those pages, so you are ranked on Google and named on the shortlist.
- IT consultancies
- ERP and CRM partners
- B2B technology firms
- Channel partners and resellers
What your buyers ask
- DynamicsSales call
Our Dynamics partner is leaving. Who can take over mid-project?
- NetSuiteGoogle
Who can migrate us to NetSuite before year end?
- SalesforceChatGPT
Salesforce CPQ partner for a mid-size manufacturer
- IT consultingForum
IT consulting firm to plan a cloud migration for a 300-person company
IT services SEO, for Google and for AI answers
The pages behind your buyers' answers are partner directories, review sites, roundups and community threads. One retainer covers those and your own site.
For Google
SEO
- Technical fixes, so Google can crawl and trust your site
- A page for each service, platform and industry you want work in
- Case studies written so a buyer can match them to their own project
- Partner directory and review profiles that match what your site says
- A monthly report on the searches that bring enquiries
For AI answers
GEO and AEO
- The situation questions your buyers ask, each with the place it was asked
- Each question run several times in ChatGPT, Perplexity, Gemini and Google AI Overviews
- The pages AI reads when it builds the shortlist
- Your firm placed on those pages, described by platform, industry and project size
- A weekly Share of Answer against the firms you lose deals to
The same three processes, on Google and in AI answers
| Process | On Google | In AI answers |
|---|---|---|
| Sourced Prompt Discovery | The searches that bring buyers, by city and service | The questions asked in ChatGPT, Perplexity, Gemini and Google AI Overviews |
| Citation Gap Analysis | The pages that outrank you, and why | The pages AI reads, and why they win |
| Source Engineering | Your pages, profile and listings, built to rank | The pages you are named on, written so AI repeats the recommendation |
How we get an IT services company mentioned in ChatGPT
Three processes, in order. The same three work for Google rankings and for AI answers.
Sourced Prompt Discovery
We collect the questions your buyers ask from forums, review sites, partner communities and your own sales calls. In week one you see how often you are named today.
Week 1
Citation Gap Analysis
We list the pages AI reads for your platforms and industries, and work out why the firms on them are named and you are not.
Weeks 2 to 4
Source Engineering
We fix your site and get you onto the directories, roundups and threads that decide the shortlist. Then we rerun the questions.
Months 2 and 3
The same three steps work for Google rankings and for Google AI Overviews, so you get both from one retainer.
AI citation tracking
How we count how often AI names your firm
Not one screenshot. A count, taken the same way every week, that you can repeat yourself.
We find the exact questions your buyers ask
From forums, review sites, community Q&A, your sales calls and your inbox. Long questions too, with the size, budget and constraints buyers really type.
Every question carries its source
Nothing goes on the list unless we can point to where someone asked it. We sort them into buying, comparison, problem and research questions, and show you the list first.
We run each one many times
Fresh session, no history, across every engine. Reported as a ratio: asked five times, a competitor named in five, you in none.
| Question | ChatGPT | Perplexity | Gemini | AI Overviews |
|---|---|---|---|---|
| Who can migrate us to NetSuite before year end? | Cited | Named | Named | Absent |
| Our Dynamics partner is leaving. Who can take over mid-project? | Absent | Cited | Absent | Absent |
| Salesforce CPQ partner for a mid-size manufacturer | Named | Absent | Cited | Named |
Share of Answer=questions where AI names you, out of every question we track, across all runs. You get the full question list on day one.
SEO for ERP, NetSuite, Salesforce, Microsoft Dynamics and Sage partners
For a platform partner, the vendor's directory is often where the buyer starts. It is rarely where they finish. They take the names to ChatGPT and ask which partner has done their kind of project.
One story, everywhere.
Your directory profile, your site and the third-party pages should say the same thing about which platform you implement, for which industries, at what size.
ERP SEO and partner marketing.
For ERP implementation partners and consultants, NetSuite partners, Salesforce consulting partners, Microsoft Dynamics partners and Sage partners.
Channel partners and resellers.
The same method, mapped to your vendor programs.
SEO for tech companies selling to enterprises
Enterprise deals are slow. There is a committee, a long cycle, and a shortlist that is built before anyone calls you.
AI is part of the shortlist.
It is rarely the final decision. The buyer still has to defend the choice internally.
Proof they can point to.
We work on third-party pages a buyer can cite to their committee, not only your own claims.
Fewer keywords, sharper questions.
This is what SEO for technology companies looks like when the sale is high-value.
Lead generation for IT companies: what we do and do not do
What we do.
The part of IT lead generation that comes from search. A buyer who finds you on Google or sees you named by ChatGPT arrives already interested, and we help you track those visits and calls.
What we do not do.
We are not a full tech marketing agency. We do not run outbound, ads, events or social, and we do not promise a number of leads.
Working alongside others.
If you need a B2B technology marketing agency for the rest, we can work alongside one.
Price and terms
How much does SEO for IT companies cost?
$4,000a month
- Covers
- All three processes, for Google and AI answers
- Setup fee
- None
- Minimum term
- None, cancel any time
- Your team's time
- About two hours a month
- If nothing moves
- Month four is free if Share of Answer has not moved after the first quarter
Questions
SEO for IT companies: questions
How do I choose the best SEO agency for IT services companies?
Look for one that starts from your buyers' questions, not a keyword tool. An IT company SEO agency should be able to show you the situations your buyers describe, the pages that decide each shortlist, and a count of how often you are named. If the pitch is a list of blog topics, keep looking.
Is this GEO, AEO or LLM SEO?
All three names describe the same work. GEO for IT services companies, answer engine optimization, AI search optimization, ChatGPT SEO and LLM SEO for IT consulting firms all mean getting your firm named in AI answers. We do that and Google SEO on one retainer.
Can you get us into Google AI Overviews?
We work on it the same way as ChatGPT. We find the searches where an AI Overview appears for your services, see which pages it draws from, and get your firm onto them. Nobody can guarantee a place in an AI Overview, so we report how often you appear.
Do you offer an AI visibility audit for IT companies?
Yes, and it is free. The audit shows whether ChatGPT names your firm, who it names instead, and which pages decide the answer. No call is needed to get it.
Do you do B2B tech content marketing?
Yes, as part of the same work. We write the service and platform pages buyers search for, and the pieces that get placed on other sites, written so AI can cite them. Content marketing for technology companies only helps if it lands where the answer is built, so we decide the location first.
Do you work with IT channel partners and resellers?
Yes. The method is the same, mapped to your vendor programs. Channel marketing usually works from the vendor's playbook. We start from the questions your buyers ask AI.
Do you work with B2B tech companies in the UK and the USA?
Yes. We work remotely on your time zone with firms in the US, UK, Canada and Australia. A buyer in London gets a different shortlist from a buyer in New York, so each market has its own question list.
Our deals are big and slow. Is AI really part of how buyers choose?
It is usually part of the shortlist, not the final decision. The buyer still has to defend the choice internally, so we work on third-party pages they can point to.
How long before we see results?
You see your starting position in week one. The first fixes and listings go live in month one. Google rankings and AI answers usually take a few months to move, and how long depends on how many pages decide your answers and who owns them. We show you that at the start.