The Aquinel blog
Research and method on getting MSPs recommended
Every article names where its data came from and when it was observed. We publish what we measured, not what we hope is true.
FeaturedGuides
MSP Website Design for AI Search: The 6 Pages AI Tools Actually Read
MSP website design for AI search comes down to six pages: services, pricing, service area, about, case studies and FAQ. What AI tools need from each one.
Published · 8 min read
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Guides
How to Add Schema Markup for AI Search
How to add schema markup for AI search: copy-paste JSON-LD for Organization, Article and Breadcrumb, and what the controlled studies say it does for citations.
Guides
How to Rank in Gemini and Google AI Mode
How to get picked by Gemini and Google AI Mode: why neither has a ranking, the Google-Extended line that can cut you from Gemini, and what the citation data shows.
Guides
How to Rank in Perplexity
How to get cited by Perplexity: how its index and source labels work, how it differs from ChatGPT, and the passage-level writing that survives its shortlist.
Guides
How to Track AI Citations and AI Traffic
How to track AI citations and AI traffic: GA4's AI Assistant channel, a custom channel group as backup, and what no analytics tool can see.
Guides
Is SEO Dead? The Future of SEO When Buyers Ask AI
The future of SEO when buyers ask ChatGPT instead of Google: what the retrieval data actually shows, which numbers hold up, and what changes in the daily work.
Guides
SEO vs GEO vs AEO: What Actually Changes (and What Doesn't)
SEO vs GEO vs AEO, compared properly: where each term came from, which tactics overlap, and the three genuinely new parts: measurement, prompts, engine access.
Research
GEO Examples: Real Ways Brands Get Named in AI Answers
Five dated, checkable GEO examples: the query, the engine, the date and the page it cited. Plus the research on why the same prompt keeps changing its answer.
Research
How ChatGPT Searches Now: The Pipeline Behind Every Cited Answer (September 2026)
How ChatGPT search works in September 2026: when it searches, how it rewrites your question, where results come from, and what it reads and cites.
Research
How to Appear in Google AI Overview: What Got a 7-Backlink Site In, and Why It Fell Out
How to appear in Google AI Overview: the four eligibility checks, what raises your odds, and our test of a new page that got in within a day.
Research
We read 524 reviews of 36 GEO agencies. Only 61 describe GEO work.
Clutch's Generative Engine Optimization directory lists 36 agencies. We read every review on all 36 profiles and tagged each one. 11.6% describe AI search work, seven of the nine agencies claiming 100% GEO focus have none at all, and two reviews in the whole set put a number on a commercial result.
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